'
Discovering what makes an iAd awesome
Describing the anatomy of an iAd
Using tools to create and test iAds
Time for action — checking your Mac
Time for action — signing up for the developer program
Preparing Your Content for Mobile
Time for action — cropping images using Preview
Time for action — cropping a selection
Time for action — removing solid colors
Time for action — optimizing an image
Time for action — converting an mp3 to work on iOS
Time for action — encoding a video
Time for action — installing iAd Producer
Time for action — creating a new project
Time for action — making the banner
Time for action — changing the background
Time for action — adding an image
Time for action — supporting all orientations
Time for action — making the splash screen
Time for action — testing your iAd
Time for action — making a menu
Time for action — making the image gallery
Time for action — shake shake shake
Time for action — store finder
Time for action — going on Safari
Time for action — installing Xcode with the Mac App Store (easy)
Time for action — installing Xcode manually (harder)
Time for action — opening an ad
Time for action — simulating hardware in the simulator
Time for action — simulating different devices
Time for action — putting iAd Tester on your devices
Time for action — exporting our iAd
Time for action — copying our ad to the device
Time for action — testing the ad
Time for action — wireless deployment
Time for action — publishing on the network
Time for action — validating your iAd
Time for action — checking the network you're connected to
Time for action — taking a screenshot
Time for action — lights, camera, action
Time for action — creating a banner
Using splash screens and preroll videos
Time for action — making the menu
Time for action — where's your style?
Time for action — what a state!
Going beyond templates with objects
Time for action — adding objects
Time for action — more objects
Time for action — downloading an app from our ad
Time for action — getting iTunes Store IDs
Time for action — fixing our ad
Time for action — adding a store finder
Time for action — hidden pages
Time for action — sending the message
Time for action — setting up an iPad project
Time for action — adding a banner to your iPad ad
Filling the screen with HTML5 full screen banners
Time for action — providing multiple banner creatives
Time for action — creating an immersive video experience
Time for action — testing full screen banner situations
Time for action — combining objects to create a unique menu
Time for action — making memories in a gallery
Scrolling content with a scroll view
Time for action — scrolling content in our ad
Increasing footfall with a store finder
Time for action — adding the store finder
Time for action — accessing an object
Time for action — detecting a tap and sending an e-mail
Time for action — adding something extra to our e-mail
Time for action — using the calendar
Time for action — controlling an audio player
Time for action — tweeting the tweet
Managing a Successful iAd Campaign
Time for action — viewing the logs
Time for action — customizing the logs
Time for action — using sections
Time for action — a placeholder app
Time for action — running on the device
Adding the banner to your view
Time for action — adding the banner
Time for action — you spin me right round
Time for action — ban the banner
Time for action — clean the code
Tracking Revenue and Fallbacks
Time for action — signing the dotted line
Time for action — enabling ads
Time for action — analysing earnings