PacktLib: iAd Production Beginner’s Guide

iAd Production

Credits

About the Author

About the Reviewer

www.PacktPub.com

Preface

Getting Started with iAd

Learning what an iAd is

Discovering what makes an iAd awesome

Describing the anatomy of an iAd

Understanding your iAd

Using tools to create and test iAds

Joining the developer program

Time for action — checking your Mac

Time to get a Mac

Time for action — signing up for the developer program

Summary

Preparing Your Content for Mobile

Including media in iAds

Overcoming mobile constraints

Working with images

Time for action — cropping images using Preview

Time for action — cropping a selection

Time for action — removing solid colors

Time for action — optimizing an image

Including audio

Time for action — converting an mp3 to work on iOS

Incorporating video

Time for action — encoding a video

Summary

Making Your iAd

Getting iAd Producer

Time for action — installing iAd Producer

Working with iAd Producer

Setting up your ad

Time for action — creating a new project

Getting the resources

Building your banner

Time for action — making the banner

Time for action — changing the background

Time for action — adding an image

Time for action — supporting all orientations

Making a splash

Time for action — making the splash screen

Previewing the ad

Time for action — testing your iAd

Adding a menu

Time for action — making a menu

Building the core ad pages

Time for action — making the image gallery

Time for action — shake shake shake

Time for action — store finder

Summary

Making Sure It Works

Testing in Safari

Time for action — going on Safari

Testing in the simulator

Time for action — installing Xcode with the Mac App Store (easy)

Time for action — installing Xcode manually (harder)

Time for action — opening an ad

Time for action — simulating hardware in the simulator

Time for action — simulating different devices

Testing on the device

Time for action — putting iAd Tester on your devices

Time for action — exporting our iAd

Time for action — copying our ad to the device

Time for action — testing the ad

Time for action — wireless deployment

Submitting your ad

Time for action — publishing on the network

Tackling common problems

Time for action — validating your iAd

Time for action — checking the network you're connected to

Sharing a demo

Time for action — taking a screenshot

Time for action — lights, camera, action

Summary

Templates and Objects

The templates

Time for action — creating a banner

Using splash screens and preroll videos

Time for action — prerollin'

Using the menu templates

Time for action — making the menu

Creating more pages

Time for action — pages

Creating more advanced styles

Time for action — where's your style?

Time for action — what a state!

Going beyond templates with objects

Time for action — adding objects

Time for action — more objects

Tweaking the transitions

Time for action — transitions

Adding some animation

Time for action — animations

Finishing touches

Summary

Ad Destinations and Actions

Opening external websites

Selling digital products

Time for action — downloading an app from our ad

Time for action — getting iTunes Store IDs

Time for action — fixing our ad

Advanced store finders

Time for action — adding a store finder

Time for action — hidden pages

Sending a message

Time for action — sending the message

Summary

Building for the Big Screen

Creating an iPad iAd

Time for action — setting up an iPad project

Time for action — adding a banner to your iPad ad

Filling the screen with HTML5 full screen banners

Time for action — providing multiple banner creatives

Time for action — creating an immersive video experience

Time for action — testing full screen banner situations

Making massive menus

Time for action — combining objects to create a unique menu

Creating a grand gallery

Time for action — making memories in a gallery

Scrolling content with a scroll view

Time for action — scrolling content in our ad

Increasing footfall with a store finder

Time for action — adding the store finder

Summary

Enhancing Our App with Code

JavaScript

Accessing page objects

Time for action — accessing an object

Handling user events

Time for action — detecting a tap and sending an e-mail

Time for action — adding something extra to our e-mail

Adding a calendar entry

Time for action — using the calendar

Playing audio

Time for action — controlling an audio player

Tweeting with Twitter

Time for action — tweeting the tweet

The debugger

Summary

Managing a Successful iAd Campaign

Finding your audience

Pricing models

Measuring success

Time for action — viewing the logs

Customizing the logs

Time for action — customizing the logs

Time for action — using sections

Going live

Tracking the campaign

Summary

Adding iAds into Your App

Setting up the base project

Time for action — a placeholder app

Time for action — running on the device

Adding the banner to your view

Time for action — adding the banner

Handling orientation changes

Time for action — you spin me right round

Handling no available ads

Time for action — ban the banner

Time for action — clean the code

Summary

Tracking Revenue and Fallbacks

Enabling live ads

Time for action — signing the dotted line

Time for action — enabling ads

Monitoring your income

Time for action — analysing earnings

Fallbacks

Time for action — adding another ad

Summary

Pop Quiz — Answers

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