PacktLib: Mastering Magento

Mastering Magento

Credits

About the Author

About the Reviewers

www.PacktPub.com

Preface

Planning for Magento

Defining your scope

Technical considerations

Global-Website-Store methodology

Planning for multiple stores

Summary

Successful Magento Installation

How hosting affects installation

Keys to a successful installation

Setting up Magento stores

Planning your categories

Strategies for backups and security

Summary

Managing Products

Catalogs and categories

Managing products the customer-focused way

Related products, up-sells, and cross-sells

Importing products

Summary

Designs and Themes

The Magento theme structure

Installing third-party themes

Creative translations

Using theme variants

Customizing themes

Summary

Configuring to Sell

The sales process

Payment methods

Shipping methods

Configuring sales tax rules

Outgoing e-mails

Summary

Managing Non-product Content

The Magento content management system

Pages

Static blocks

Widgets

Principles of customizing layouts

Summary

Marketing Tools

Customer groups

Promotions

Newsletters

Sitemaps

Search engine optimization

Summary

Extending Magento

Magento Connect

Building extensions

Summary

Optimizing Magento

Exploring EAV

Indexing and caching

Tuning your server for speed

Summary

Advanced Techniques

WordPress and Magento

Setting up a staging environment

Magento Cron

Backing up your database

Summary

Pre-launch Checklist

A word about scope

System configurations

Design configurations

Search engine optimization

Sales

Products

Maintenance

Summary