PacktLib: Internet Marketing with WordPress

Internet Marketing with WordPress

Credits

About the Author

Acknowledgement

About the Reviewer

www.PacktPub.com

Preface

Introduction to WordPress Marketing

Fitting into your niche

Internet marketing overview

Understanding Internet marketing

Pre-marketing preparation

Defining business objectives

Identifying the target audience

Summary

Creating Content to Attract the Target Readers

The case for content

Understanding content

Creating content

Summary

Building Traffic I: Search Engine Optimization

Understanding Internet search

SEO for WordPress sites

Dos and don'ts

Summary

Building Traffic II: Socializing WordPress

Understanding social networks

Integrating your WordPress blog

Summary

Building Traffic III: Building Relationships

Trust and relationships with WordPress

RSS feeds from your blog

Advertising online, articles, and press releases

Forums and groups

Summary

Converting Traffic

Converting traffic into followers

Converting traffic into customers

Summary

Analyze, Refine, and Repeat

Use analytics

Using Webmaster tools

The Internet marketing cycle

Implement multiple landing pages

Summary