PacktLib: PrestaShop 1.3 Beginner's Guide

PrestaShop 1.3 Beginner's Guide

Credits

About the Author

Acknowledgement

About the Reviewers

Preface

Building Your PrestaShop

Case studies

Downloading PrestaShop

Time for action - transferring files to your web host

Making a database

Time for action - creating a database

How to install PrestaShop

Time for action - the PrestaShop auto-installer

Post-install security

Time for action - how to delete the install folder

Time for action - renaming the admin folder

Your shop-front explained

Your admin control panel

Time for action - logging in to your PrestaShop control panel

Before we continue

Summary

Shop Fitting and Layout

Arranging key modules

Time for action - installing the shopping cart module

Time for action - making a customer account

Creating your home page

What goes on your home page?

Time for action - how to add your content to your home page

Creating the 'must-have' pages

Time for action - using the content management system

Suppliers and manufacturers

Time for action - defining manufacturers and suppliers

Contacting your store

Time for action - creating departments to contact

PrestaShop themes

Time for action - installing a PrestaShop theme

Customizing your template

Time for action - moving modules

Time for action - changing the default image size

Time for action - creating a new template

Time for action - editing and updating your CSS file

The cherry on top

Time for action - uploading your company/store logo

Summary

Merchandising for Success

Shop categories

Time for action - how to create product categories

Time for action - adding category descriptions

Adding products

Time for action - how to add a product to your PrestaShop

Highlighting products

Time for action - how to highlight your newest products

Time for action - creating a special offer

Accessories

Time for action - creating an accessory

Features

Time for action - using PrestaShop's 'Features'

Attributes

Time for action - an attributes example

Customizing

Time for action - allowing your customers to customize

Product mania!

Summary

Giving Customers More and Getting More Customers

SEO: Search Engine Optimization

Meta tags

Time for action - PrestaShop meta tags

Search aliases

Time for action - creating the article

Tag clouds

Time for action - creating a tag cloud

Search-friendly and canonical URLs

Time for action - how to get search-friendly URLs

Time for action - choosing your canonical URL

Writing and displaying articles

Using the CMS

Time for action - creating the article

Time for action - displaying the article

I am a robots.txt

Time for action - creating robots.txt

Helping Google with site maps

Time for action - Google site maps tutorial

PrestaShop search weightings

Speaking to new audiences

Time for action - enabling a second language

Time for action - translating product descriptions

Time for action - translating your whole website

Summary

Tools, Newsletters, Extra Income, and Statistics

Exploring the Preferences and Tools tabs

Time for action - customizing your tabs

Time for action - creating a Quick Access

E-mail marketing with newsletters

Time for action - the newsletter module

Time for action - product notifications

Time for action - accessing your e-mail list

Extra revenue with Google AdSense

Time for action - creating the Google code

Time for action - installing Google AdSense

Setting up PrestaShop statistics

Time for action - setting up statistics engines and modules

Installing Google Analytics

Time for action - installing Google Analytics

Summary

Security and Disaster Recovery

Types of attack

Employees and user security

Time for action - creating users

Time for action - creating profiles

Time for action - configuring permissions to profiles

SSL—Secure Sockets Layer

Time for action - setting up SSL in PrestaShop

Making a copy of your store

Time for action - backing up your database

Time for action - backing up your files

Using your copy

Time for action - how to restore the database

Time for action - how to restore your files

Upgrading PrestaShop

Time for action - how to upgrade PrestaShop

This chapter in a nutshell

Summary

Checkouts and Shipping

Introduction

Using PayPal

Time for action - installing the PayPal module

Using Google Checkout

Time for action - how to set up Google Checkout payments

Other payment methods

Sales taxes

Time for action - setting up PrestaShop to handle sales tax

Currencies

Time for action - adding a currency

Time for action - setting a currency rate

Vouchers

Time for action - creating a voucher

Shipping options

Time for action - configuring shipping by sale value

Time for action - how to configure shipping by weight

Gift wrapping and recycled packaging

Time for action - setting up gift wrapping and recycled packaging options

Your PrestaShop so far

Summary

Get Set…

Creating an account and placing an order

Time for action - creating an account and placing an order

Repeat business with customer loyalty scheme

Time for action - setting up your loyalty scheme

Getting some product comments

Time for action - getting some feedback for your products

Putting a discount voucher on the front page

Time for action - putting your voucher on the home page

Registering with the search engines

Time for action - registering with the search engines

Marketing your site

Posting in forums

Promoting your store using social media

Google AdWords

Time for action - Google AdWords made quick and simple

Handling orders and checking payments

Time for action - creating messages

Time for action - Statuses

Time for action - how to process an order

More about the Customers and Orders tabs

Time for action - creating and using groups

Time for action - Invoices

Summary

Go… To the Future

"Why are we here?"

The power of e-commerce and a passive income

Perpetual analyzing, improvement, and marketing

Time for action - optimizing Google AdWords

Time for action - making a plan

The big secret

The future of e-commerce and PrestaShop

Picture this

Summary

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Control Panel Quick Reference

Web Resources

Web Resources

Web Resources

Web Resources

Web Resources

Web Resources

Web Resources

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers

Pop quiz - Answers