PacktLib: OpenX Ad Server: Beginner's Guide

OpenX Ad Server: Beginner's Guide

Credits

About the Author

About the Reviewers

Preface

Introduction and Installation of OpenX Ad Server

Basics of OpenX Ad Serving

Main features of OpenX Ad Server

System requirements

Installing OpenX

Time for action - downloading OpenX

Time for action - uploading OpenX using cPanel file manager

Time for action - uploading OpenX using an FTP client

Time for action - setting file permissions

Time for action - creating a MySQL database and user

Time for action - using OpenX installation wizard

Summary

Start Ad Serving with OpenX

Basic OpenX Ad serving steps diagram

Sample Amazon.com banner serving flowchart

Time for action - adding Amazon.com as an advertiser

Time for action - adding a campaign for Amazon.com

Time for action - adding a banner to Toys & Games Amazon campaign

Time for action - adding a website to OpenX

Time for action - adding a zone to the website

Time for action - linking the Amazon banner to the zone

Time for action - serving the banner on the website

Summary

Advertisers and Campaigns

Advertisers

Adding an advertiser

Time for action - adding Apple as an advertiser

Campaigns

Campaign types in OpenX

Understanding campaign priorities

Campaign revenue information

Adding campaigns to an advertiser

Time for action - adding a contract type campaign for Apple

Time for action - adding a Contract (Exclusive) type campaign

Tips for efficient advertiser and campaign management

Summary

Filling Campaigns with Banners

Banners

Understanding banner types

Time for action - adding a local webserver banner to Apple Inc - Mac Devices campaign

Time for action - adding Google AdSense ads with OpenX

Time for action - adding an external banner type for Amazon

Targeting visitors with banner delivery options

Time for action - Amazon Halloween banner targeting US visitors

Summary

Adding Websites and Zones

Websites and zones

Zone types

Time for action - adding a website to OpenX

Time for action - adding a banner type zone to website

Time for action - putting zone invocation code into our website

Time for action - linking a banner to a zone

Adding zones in Blogger and WordPress blogs

Time for action - adding zone invocation code to blogger

Time for action - adding zone invocation code to a WordPress blog

Time for action - setting advanced zone properties

Time for action - applying dynamic zone sizes

Summary

Taking Advantage of Channels

Site Source

Time for action - labeling zones with site source parameter

Channels

Time for action - achieving targeting with website channels

Time for action - adding a global channel

Summary

OpenX Account Management

OpenX account types

Working with manager accounts

Time for action - adding a manager account

Working with advertiser accounts

Time for action - adding an advertiser account

Accounts and permissions chart

Summary

User and Account Preferences

Changing OpenX name, e-mail, and password

Time for action - changing OpenX name, e-mail, and password

Banner preferences

Time for action - changing banner preferences

Time zone preferences

Time for action - changing time zone preferences

User logs

Time for action - checking user logs

Summary

Upgrading OpenX

OpenX version

Time for action - checking OpenX for upgrades

Current OpenX files

Time for action - backing up OpenX files and database

New OpenX files

Time for action - downloading the latest OpenX files and uploading them to the server

Configuration file and banner images

Time for action - copying the configuration file and image banners

Update wizard

Time for action - running the upgrade wizard

Summary

Using Reports and Statistics

Advertisers and campaigns statistics

Time for action - getting advertisers and campaign statistics

OpenX advanced reports

Time for action - getting advertising analysis reports

Summary

Pop quiz - Answers

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