PacktLib: Magento 1.3 Sales Tactics Cookbook

Magento 1.3 Sales Tactics Cookbook

Credits

About the Author

About the Reviewer

Preface

Attracting Visitors

Introduction

Adding meta information

Optimizing images for search engines

Using title prefix or suffix to add the store name to page titles

Generating a site map

Configuring Magento to automatically refresh the site map

Placing Products on Shopping Sites

Placing products on shopping sites: One at a time

Uploading products to Google Base

Driving Visitors to Your Product Pages

Introduction

Creating a basic landing page

Adding a products block to a landing page

Ideas for static pages

Making the Sale by Optimizing Product Pages

Adding custom options

Adding videos, links, and other HTML to product pages

Optimizing product images

Telling a story with product images

Changing the layout of a product page

Special pricing

Increasing the Sale

Upselling

Related products

Custom options

Cross-sells

Quantity discounts

Offering free shipping

Advertising free shipping in the shopping cart side block

Offering and Advertising Promotions

Creating a catalog price rule

Creating a shopping cart price rule and coupon

Creating a clearance category

Engage Your Customers

Customizing transactional e-mails: Enable customers to opt into receiving newsletter

Automatically signing up customers for the newsletter

Moving the newsletter subscribe block to the right column

Creating a newsletter

Sending a newsletter

Enabling customers to publish their wish list with an RSS feed

Choosing the social networking site

Customizing transactional e-mails

Let Your Customers Speak

Customer reviews

Customer ratings

Polls

Tagging

Enabling e-mail to a friend

Internationalization

Internationalization is more than a new language

Website, store, store view: What's the difference?

Installing a language pack

Creating a new website/store/store view

Setting up your international website/store/store view under a separate URL

Enabling and translating your products for the international store view

Translating CMS pages (Front page, About Us, Customer Service, and so on)

Translating transactional e-mails

Setting the currency for your international store

Having a grand opening sale for your international storefront

Create a Wholesale Store

The customers are the difference

Using the same storefront for wholesale and retail customers

Creating a CMS page explaining conditions for becoming a wholesale customer

Creating a static block, and adding it to your catalog pages

Creating a customer group and assigning customers to the wholesale group

Creating a tax rule that removes sales taxes for wholesale customers

Creating quantity discounts for wholesale customers

Planning your wholesale strategy