PacktLib: WordPress 3 Search Engine Optimization

WordPress 3 Search Engine Optimization

Credits

Foreword

About the Author

About the Reviewers

www.PacktPub.com

Preface

Getting Started: SEO Basics

Introducing SEO

Improving your rank on all search engines

Exploring the changing nature of search engines

Understanding a search engine's inner working

Exploring on-page search ranking factors

Understanding off-page ranking factors

Converting visitors to customers: the third spoke of SEO

Summary

Customizing WordPress Settings for SEO

Setting goals for your business and website and getting inspiration

Knowing what WordPress already does for your SEO

Understanding what WordPress doesn't do for your SEO

Summary

Researching and Working with Keywords

Building your site's foundation with keyword research

Understanding relevance and the effect of short-tail and long tail keywords

Developing a powerful long tail search strategy

Researching keyword search volume with online keyword tools

Identifying and developing your keywords

Gathering keywords: Thinking about your customer's (imperfect) intent

Tuning and honing your keyword list

Finding new keywords

Summary

Understanding Technical Optimization

Choosing a keyword-rich domain name

Creating an effective permalink structure

Optimizing your Page/Post titles and title tags

A dying HTML element: meta keyword tags

Optimizing your body content

Optimizing heading tags

Improving rankings with optimized images

The ultimate WordPress robots.txt file

Optimizing with the XML Sitemaps plugin for WordPress

SEO power tool: Google Webmaster Central

Summary

Creating Optimized and Engaging Content

Engaging visitors with your content

Writing effective titles and headlines

Using WordPress tags

Creating keyword-rich content

Avoiding automated content plugins

Writing for your audience

Writing to get results

Developing your writing style

Structuring your content using taxonomy and hierarchy

Hiring a writer

Summary

Link Building

Understanding the importance of backlinks

Authority links: what they are and why you want them

Link anchor text

Site-wide links and footer links

Repetitive links from common IP addresses

How to measure your inbound links

Getting links through link directories

Building links with super directories: Yahoo! directory and DMOZ

Building links with article submission sites and directories

Link building by commenting on blogs and forums

Building links through direct link requests

Building links by creating link bait

Summary

Using Social Media

What is a search engine?

Going viral with social media

Using LinkedIn to promote your business or website

Microblogging with Twitter for business

Using social bookmarking sites to promote your business

Leveraging Facebook for a business or blog

Building a Facebook landing page

Automating Facebook updates with FacePress II

Going viral with the Share on Facebook plugin (and several others)

Automating twitter posts with Tweet This

Promoting your business or blog with YouTube

Summary

Avoiding the Black Hat Techniques

Typical black hat techniques

Google Webmaster Guidelines

Diagnosing a Google ranking ban, penalty, or filter

Clearing a Google penalty

Avoiding black hat techniques and purveyors who promote them

Summary

Avoiding SEO Mistakes

Pursuing the wrong keywords

Poor internal anchor text

Flash, JavaScript, image links, and other non-readable content

Poor site architecture

Over-optimizing to improve ranking

Jumping the gun

Using free hosted domains

Forgetting verification tools

Ignoring local directory listings

Paying for clicks when you rank organically

Leaving stray pages in Google's index

Failing to produce fresh new content

Summary

Testing Your Site and Monitoring Your Progress

Google Analytics

Google Webmaster Tools

Checking your website's code with an HTML Validator

Checking your inbound link count with Yahoo! Site Explorer

Monitoring ranking positions and movement with Rank Tracker

Monitoring backlinks with majestic SEO

Summary

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

WordPress SEO Plugins

Other SEO Resources

Other SEO Resources

Other SEO Resources

Other SEO Resources

Index