PacktLib: Drupal 6 Search Engine Optimization

Drupal 6 Search Engine Optimization

Credits

About the Author

Acknowledgement

About the Reviewers

Preface

The Tools You'll Need

Drupal 6

Modules

Drupal SEO Checklist module

Google Account

Analytics

Google Webmaster Tools

Understanding search engine crawlers

Paid tools

Other Great Tools

Summary

Keyword Research

What a keyword is

Why keyword research is important

What your keyword goal is

Keyword research tools

How to pick the best keywords

Summary

On-Page Optimization

Page titles

Make Drupal URLs clean and search engine optimized

Redirects

Summary

More On-Page Optimization

Headings

Drupal menus and navigation

Optimize images, video, and other media

Meta tags

Summary

Sitemaps

XML sitemaps

Specifying the XML sitemap priority for nodes

Submitting your XML sitemap to Google

Google News XML Sitemap

URL list

Visitor-facing sitemaps

Summary

robots.txt, .htaccess, and W3C Validation

Optimizing the robots.txt file

Mastering the .htaccess file

W3C markup validation

Summary

RSS Feeds, Site Speed, and SEO Testing

Setting up RSS feeds

Feel the need—the need for speed

Bringing it all together with a free page grading service from SEOmoz

Summary

Content is King

What good content is

Write right

Search engine optimizing content

What to write about

Using Drupal to organize your content

Removing content

Summary

Taking Control of Your Content

Using OpenCalais to tag and organize your content

Keeping content compliant with the HTML Purifier module

Preventing spam

Summary

Increasing the Conversion Rate of Your Drupal Web site

What do you want them to do

Path to conversion

Strong calls to action

Analytics to watch

Finding conversion problems with usability testing

Reporting the results

A/B testing with Google Website Optimizer

Summary

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

10 SEO Mistakes to Avoid

A Drupal SEO Checklist

A Drupal SEO Checklist

A Drupal SEO Checklist

A Drupal SEO Checklist

A Drupal SEO Checklist

A Drupal SEO Checklist

A Drupal SEO Checklist

Drupal SEO Case Study for Acquia Product Launch

Drupal SEO Case Study for Acquia Product Launch

Drupal SEO Case Study for Acquia Product Launch

Drupal SEO Case Study for Acquia Product Launch

Drupal SEO Case Study for Acquia Product Launch