PacktLib: WordPress for Business Bloggers

WordPress for Bussiness Bloggers

Credits

About the Author

About the Reviewers

Preface

A Blog Less Ordinary— What Makes a Great Blog?

You Can Stand Out from the Crowd

Where Do You Fit In?

Not All Business Blogs Are the Same

Categorizing Business Blogs

The WordPress Arsenal

Summary

Introducing Our Case Study—ChilliGuru

ChilliGuru—The Man Behind the Blog

Before and After

Goals and Planning

An Overview of the ChilliGuru Makeover

Summary

Designing Your Blog

Blog Design Principles

Implementing Your Blog Design

A Brief Introduction to CSS

Setting Up a Local Development Environment

Case Study—ChilliGuru Design

Summary

Images and Videos

Image Theory Basics

Images in WordPress Posts

Setting Up an Image Gallery

Using Video

Adding a Favicon

Summary

Content Is King

Blog Writing Tips

Categories and Tags

The 'About' Page

Other Static Content

Backing Up

Summary

Search Engine Optimization

The Principles of SEO

Keywords

Permalinks

Title Tags

Sitemaps

Inbound Links

Robots.txt Optimization

Using Excerpts on the Home Page

Search Engine Submissions

SEO Software and Tools

Seeing Results

Summary

Supercharged Promotion

Syndication

Blog Indexes and Search Engines

Using Social Networks

Using Twitter

Social Bookmarking

Summary

Connecting with the Blogosphere

Defining the Blogosphere

Why it's so Important to be Connected

How to Engage with the Blogosphere

The Blogroll

Feeding Off the Blogosphere

The Importance of Comments

Installing a Contact Form

Summary

Analyzing Your Blog Stats

Key Performance Indicators

Web Analytics Tools

Alexa Rankings

Summary

Monetizing Your Blog

Google AdSense

Affiliate Programs

Direct Ad Sales

Paid Reviews

Case Study Review

Summary

Managing Growth

Keeping Up with the Workload

Going Mobile

Managing Increased Traffic

Outgrowing Your Web Host

Bringing In Other Writers

Introducing WordPress MU

Summary

Index