PacktLib: Blogger: Beyond the Basics

Blogger

Credits

About the Author

About the Reviewer

Preface

All Blogs Are Not Equal

Meet Georgia Peach, Fanatical Fruitier

Summary

Customize and Create Templates

Choosing a Theme

Changing Blogger Templates without Code

Choosing an Effective Layout

Pruning the Template Code

Summary

Social Bookmarking

How Social Bookmarking Works

Adding Bookmarks to Blogs

Attracting Readers with Links

Summary

Joining the Blogosphere

Backlinks, Trackbacks, & Pingbacks

Blogrolls

Linkbaiting Bloggers

Technorati and Other Blog Networks

Summary

Using Widgets

Adding a Blogger Page Element Widget

Widgets Your Readers Want

Blogger and Third-Party Widgets

Crafting Custom Blogger Widgets

Choose Your Widgets Wisely

Planning for Future Widgets

Summary

RSS and Atom Syndication

How Site Feeds Work in Blogger

Managing Blogger Feeds

Measuring Feed Success

Adding Outside Feeds to Your Blog

Test Driving Blogger Subscription Links

Summary

Making Money with Ads

Eating a Google AdSense and Blogger Sandwich

Setting up Google AdSense for Your Blog

Getting the Most Out of AdSense Ads

Monetizing Blog Feeds with FeedBurner

Discovering Other Advertising Programs

Summary

Measuring Site Performance with Google Analytics

Setting up Analytics

Time for Action!—Activating Google Analytics

Administrating Google Analytics

Managing Ad Campaign Metrics

AdWords Integration

Driving the Reports Dashboard

Evaluating Performance with Goals

Improving Your Blog with Google Analytics

Summary

Search Engine Optimization

Seeing a Blog through Search Engine Goggles

Planning Improvements

Optimizing Your Blog for Search Engines

Measuring Optimization Success

Tools and Resources

Maintaining Your SEO Status

Summary

Website Integration

Adding Website Navigation

Using Widgets on Your Site to Share Your Blog

Integrating the Look of Your Blog & Website

Using Blogger with a Custom Domain

Summary