PacktLib: Marketing Automation with Eloqua

Marketing Automation with Eloqua

Credits

About the Author

About the Reviewers

www.PacktPub.com

Preface

Creating Your First Campaign

Navigation overview

Creating an e-mail

Creating a segment

Creating the campaign

Summary

Eloqua Campaigns

Campaign overview

Campaign entry

Tracking external sources to landing pages

Tracking external sources with forms

Offline campaign components

Best practices of a campaign

Summary

Creating Your Next Campaigns

Campaign components

Designing a campaign

Summary

Assets Overview

Component Library

Summary

Managing E-mails

Building e-mails

Managing subscription preferences

E-mail deliverability and testing

Updating the campaign

Summary

Managing Forms

Creating a form

Adding form fields

Adding processing steps

Updating the campaign

Summary

Managing Landing Pages

Building landing pages

Updating the e-mails

Updating the campaign

Summary

Contact Segmentation

Contact-centric data model

Segments

Updating the campaign

Summary

Campaign Activation and Analysis

Lead scoring

Shared filters

Updating the campaign

Campaign activation

Campaign analysis

Summary

Index